LONDON

ISTANBUL

 

ABOUT

INN is a new Cultural Embassy living in the physical and virtual domain. The physical embassy will house the best international culture live in the heart of London; whilst the virtual will host cultural ambassadors, provide a forum for cultural knowledge sharing and act as an incubator for trade relations.

INN is intended as an exposition rather than exhibition; an exploration of the unique and the innovative, from a city’s finest film and fashion to its most cutting‐edge architecture and design, celebrating all that is peculiar to the city. Our first chosen city is Istanbul, set to be showcased in Winter 2012, with Shanghai, São Paulo, Moscow & Mumbai to follow.

INN will curate the best of a city’s culture, from innovation to industry, to create an authentic cultural snapshot of a city to encourage, foster and inspire the exchange of knowledge and understanding.

Steve Wallington

Founder & Creative Director


Steve is a Photographer, Film-Maker, Art Director and Image Creator for SFW Creative Ltd. He was Founder and Creative Director of the Point Blank creative agency.  A design company that grew to incorporate the film company Vanishing Point Films and the Fashion label Worn By. The company at its peak employed 25 Staff with a turnover of 1.5 Million with award winning success for clients such as BBC, MTV, Pretty Polly and Levis. In 2006 Steve sold the business to Exposure promotions and after completing his time there he resigned to pursue new interests. Steve now brings his entrepreneurial spirit and creative direction to clients across the media spectrum.

David Ridings

Co-founder & Cultural Director

David is a Marketing Consultant. As a media strategist at Rocket/PHD he won a Mediaweek Award for the UK launch of the innovative Shazam. At MTV UK, he worked with the Staying Alive Foundation, and helped launch ‘BOOM’ initiative in association with the Department for Education and Schools (DFES), enabling schoolchildren to make music videos within their curriculum. As Marketing Director at Current TV (UK), he helped launch the channel in Italy and organised keynote events for Al Gore. Recently David has consulted for SONY and Microsoft.

Nicole Elias

Sponsorship Director

Nicole helped found publisher Emap’s (now Bauer Media) Creative Solutions department, creating bespoke work for clients such as Orange and Smirnoff.

At Dazed Group, she was Commercial Director, and worked with the magazines and Rankin to offer creative sponsorship opportunities for Canon and Sony Ericsson

Most recently, Nicole was Development Director at the ICA, where she helped commercialise their business.

Harriet Hill-Payne

INN Keeper

Harriet expected to spend her gap year travelling the world, but somehow found her way to INN, and has since been spending half her week in London with INN, and much of the rest working for the Education & Outreach department at Bristol Old Vic Theatre. It’s been a steep learning curve – from how to set up a blog to how to file a tax return – but it’s wonderful to work for a company with such vision and ambition, and when Harriet leaves to go to university in the Autumn, she will definitely be sad to leave INN Towers – even though she’s planning to return in time for INN Moscow!

Peter Blake

Education & Ethics Consultant

Peter is a brand and business consultant working with clients such as The FT, Oxfam, The Fat Duck and The NHS to redesign their business, reinvent their brand or reinvigorate their communications. He ran his first consulting outfit from 1991, set up his first creative agency in 1995, learnt brand strategy with Interbrand, did his dotcom years with IBM and in 2005 joined brand communications agency The Team, where he built a top ten digital design agency from the ground up. As an established expert on the role of cultural and creative industries in urban regeneration, working for NCVO and the European Commission, Pete will oversee Education and Ethics at INN.

Neil Johnston

Social & Community Consultant

Neil has been Chief Executive of the Paddington Development Trust since 1997, an award winning company and charitable trust that works on a range of economic and community initiatives in Westminster. A recognised specialist in social enterprise, Neil has a background in commercial management and enterprise, focusing on cultural and creative industries in London, US and Europe, as well as supporting health projects in West Africa. Neil was a Fellow of the Institute of Business Consultants for many years and acts in various advisory capacities to a wide range of public, creative, commercial, social and community enterprises.

EverySingleOneOfUs

EverySingleOneOfUs is a cooperative incubator that enables early stage companies to grow and succeed, by assisting each other

Each company exchanges a minority share of their business for an equity stake in EverySingleOneOfUs, creating a network of partners

The incubator is designed to incentivise commercial cooperation, through the exchange of resources and expertise for efficient business growth and innovation

The ultimate ambition of EverySingleOneOfUs is to raise the combined value of all companies involved